Building a Website is virtually pointless if no one one can find it. Three-quarters of everything that happens on the Internet starts with a hit on a search engine. If you ignore the search engines, you may as well turn away three of every four customers who ask for help.
A high ranking in organic, unpaid search results can drive thousands or even tens of thousands of customers to your site. However, you can't bribe or buy your way to the top. You have to get there by building a site that's attractive and relevant to search engines and customers alike.
There is nothing mysterious about search engine optimisation (SEO). It is nothing more than a series of steps and little things that you can do to move up the rankings.
Search Engine Strategy
If you want to beat the competition you'll need to plan a Search Engine Strategy. We'll identify your target audience and competiton. Using the basic variables below we will develop a strategy which best meets your goals and objectives.
Keywords are the very foundation of a search-engine campaign. Search engines want to know which Website is the most important for a particular concept. These concepts are represented by keywords or key phrases.
Search engines work on relevance. After reading billions of pages of content by using little programs called spiders, search engines determine the relevance of each of those pages for a key phrase based on a complex set of rules. I'll use advanced tools to perform a keyword analysis and report which terms to target relevant to your Website – including the amount of times they are searched daily and how much competition there is for organic placement.
Search engines index words, and you'll want them to index the keywords that you're interested in. Therefore you'll need content, which, from a search engine perspective means text. This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with your Website for better search engine indexing and ranking. I'll ensure your content is smart in its use of keywords, or is focused on search engine optimisation (SEO).
Content is just a start. It has to be placed onto the pages in the correct way; the pages must be optimised to get the most out of the keywords. I will place the words onto the pages in the correct places and format. If a search engine finds the relevant keywords in the right place, that's a really powerful thing that differentiates your page from your competitors.
Simply submitting your site to the search engines isn't always enough. It does n't guarantee that they'll include your site and it does n't guarantee that your site will rank well. You need to make it easy for the search engines to find your site on their own. Links are what really matter now.
In 2005 Google introduced a new concept, the XML sitemap, quickly followed by Yahoo! and Bing. The sitemap file is placed into your Website's root directoy containing a list of links to all your pages so that the search engines can more easily find them. I'll provide the search engines with the XML sitemap they want so that the search engines can use them if they decide to.
As explained before, links pointing to your Website are incredibly important in a competitive keyword market. Search engines use links to find your site, to find out what your site is about and to estimate how valuable your site is. That's why you'll need a link buliding campaign to build links on relevant and informative Websites to help boost your page rank and increase targeted traffic to your site.
At the end of each month, I'll provide you with a detailed traffic report from your Google Analytics account that I will have set up, outlining your key statistics which will show how the search engine optimisation has impacted upon your Website’s traffic performance.