If you can’t measure it, you can’t manage.

Your site is built, launched and you wait. And wait. And wait some more. Is it working ? Are you getting visitors ? Are they doing what you want them to do ? How will you know ?

Unless you measure something you don’t know if it is getting better or worse and no more so than when it comes to monitoring the traffic which comes to your Website. A traffic report is a report of numbers and information about how users are using your site. It is the foundation for Web analytics. Web analytics comprises using a traffic report to draw conclusions and adjust your marketing strategy.

For clients who require in-depth information and tracking on their Website visitors, I will set-up a Google Analytics account and then integrate the Google Analytics tracking code into the Website. Google Analytics offers a very extensive suite of tools for use in analysing site traffic to assist with marketing and business decisions.

The traffic report, at a minimum will show you:

Ultimately the purpose of analytics is to establish a narrative so that you can tell which changes have a positive or negative effect on your site and on your business over time. That helps you figure out what works and what does not, which leads to improved results. At the end of each month, I'll provide you with a detailed report.